Digital Marketing

Search Engine Marketing Manager


We’re looking for a full-time, on-site Search Engine Marketing Analyst. You’ll be a vital part of our Media and Insights team, building and optimizing PPC campaigns for our roster of incredible clients using the Adwords and MSN platforms. Your day-to-day will include keyword development, creative copywriting and campaign bid management. You’ll perform in-depth campaign reporting and analysis based on projections and historical trends. You’ll oversee budgets for YouTube and Google Display Network paid campaigns in the Adwords interface. Our team will also look to you for support with SEO and Analytics Initiatives.

Key Functional Areas of Responsibility

  •  Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  •  Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  •  Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  •  Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  •  Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  •  Implement link building campaigns in coordination with client SEO goals
  •  Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
  •  Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  •  Research and administer social media tools in support of clients’ social media strategy
  •  Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  •  Monitor and evaluate search results and search performance across the major search channels
  •  Communication to team and management on project development, timelines, and results
  •  Work closely with the other team members to meet client goals

Professional Skills & Qualifications

  • Outstanding ability to think creatively, and identify and resolve problems
  •  Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  •  Ability to clearly and effectively articulate thoughts and points
  •  High levels of integrity, autonomy, and self-motivation
  •  Excellent analytical, organizational, project management and time management skills
  •  3 –5 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  •  Proficiency in MS Excel, PowerPoint, and Word
  •  Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  •  Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
  •  Experience working with CMS and building/administering content in CMS environments
  •  Desired: Knowledge of HTML/CSS and website administrations
  •  Preferable Graduate/Post Graduate

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